Saturday, December 19, 2015

What's up with the whole "Chad'z" thing?

A lot of people have been asking me this lately, so I thought I would put it up here as its own separate post once and for all:

Well, it's a long story, but in a nutshell it's just a nickname my friends came up with all the way back in high school. It's just a shortening of my first and last names into one name. I always used it back in the 90s in the early days of the Internet. It sounded cool at the time.

When I started doing the beer reviews in 2008 I resurrected it because I thought it would be ironically clever and nostalgic and I never really expected anyone other than my friends to see my beer reviews anyway. Once my site started gaining traction I realized it had become part of my online persona. In other words, "Chad'z" was my brand and I had to stick with it. In retrospect, I wish I had come up with a completely different and more professional-sounding name. It's too late to try to re-brand myself at this point.

Trolls and haters constantly try to mock me by putting 'z at the end of random words (see the comments section for examples). As if that's supposed to hurt my feelings or something. In actuality, I completely agree with them: "Chad'z" absolutely IS a silly moniker! However, that goes to show that the whole 'z thing does indeed work as a branding identity! Huzzah!

Though I will point out that I'm not the only one to use the 'z brand. There's a chain of pizza and wing joints in the Virginia Beach area called Cal'z.

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