Smirnoff Ice is the drink that pretty much single-handedly launched the "malternative" revolution of the late 90s. Well, Zima (which was made by Coors) technically beat them to it, but Smirnoff Ice was the first alcopop to be trendy and socially acceptable whereas Zima was a joke. When most people think of "alcopops" today, this is what they think of.
NOTE: I DO NOT compare alcopops relative to beer! I only compare them to other alcopops!